Internet Marketing Teambuilding Tips. Dream Local Digital, Shannon Kinney




"Fast pace" is an understatement at Dream Local Digital. Learning is as big and daunting as actual operations

Staff members stay ahead of continuously changing content. They have to
  • know their customer companies and industries,
  • anticipate correlated online marketing needs, 
  • and be totally fluent with digital and social media. 
Shannon’s choice to be in Maine (goal is to have 80%+ employees in Maine) gives her a labor pool that is not already prepared. Dream Local has 80-90 interns at any given time, and 40-50 employees. Only 4 or 5 have related backgrounds. And no background can be completely related, because business requirements change so quickly.

She has created a unique learning model that helps employees stay innovative.



Intern Program:

Internships give both the intern and Dream Local opportunities to check each other out. The vast majority of interns work for free, and get course credit. The program is open to any age, although the average intern is a Junior/Senior in college or a couple of years out. Most people are 20-somethings, who Shannon finds are not motivated by money, but by power, challenge and recognition. Some interns are older. They may intern at Dream Local for just a few weeks, with potential to hire. Dream Local does not hire every intern. Shannon often places interns in other companies. Some interns just want a reference from Shannon on their LinkedIn profiles, or Shannon’s introductions to other resources.

A small number of employees come through Blackstone, or have worked for Dream Local before. These people get paid, and "they’d better be pretty damned good. Paid people don’t get as much mentoring, they don’t need it."


Mentoring Program:

There is ongoing mentoring of interns and employees. Formal training can’t work because everything changes so rapidly. Tasks are structured to learning -by-doing.15% of interns get hired. They continue to learn through structured exercises.

Honey-Badger buddies and teams are the foundation for mentoring everyone.




"Everyone here is a Honey Badger. Honey Badgers don't stop until they reach their goals. They don't let stuff get in their way. They keep going and they get it done." Honey-Badger buddies and teams are formed for 90 days. Then they switch. Matches are made according to skills, strengths and abilities. People’s development is reviewed every six months, with assessment of skills, strengths, abilities, for both work and personally. It's necessary to know how that person want to develop.

All performance levels get mentoring attention. Switching every 90 days keeps everyone’s performance in the open. Metrics are comprehensive. Each person’s performance is discussed at the management level to pay totally individual attention. Shannon works to help every employee feel like they "win" what they want.

Every 90 days new “Sprint” goals (at the whole company level) are shared, along with how people can contribute. This happens at the same time everyone gets a new Honey Badger buddy and team, so perspectives stay fresh. Learning changes very quickly to match business changes. This is also reflected in Senior management working with Junior.

Culture of inclusion: 

Employees know where they fit all the time. "Give deadlines and let people work how and when they can to achieve." Shannon is committed to everyone’s success, and will do anything she can to help someone.

People are assigned to watch things that change all the time. For example, a Honey Badger buddy pair may be assigned to follow Facebook changes and communicate to all. Everyone learns to analyze and communicate strategically.

Everyone learns about clients and how to serve by interacting with each other,and by studying a huge pool of research by client type. For example, home builders, consultants, etc. have very different specific needs. People have to learn extremely quickly.

Challenges: 
  • People self-select out vs. performance management. The pace doesn’t work for everyone. Continual learning doesn’t work for everyone.
  • As the business scales up, it will be harder to keep up with this system. How to shift towards more formalization with the same individualization is a huge challenge. Systems need to be scaleable.
  • It is difficult to take into account different learning styles. Dream Local has already adapted to different backgrounds, but current systems and processes can’t accommodate individual styles. Shannon wonders if they miss opportunities to fast-track according to styles.
  • 20-somethings "often don’t get that they’re responsible for their own long-term development. It is necessary to inspire people to master their craft."

32 comments:

  1. Online Business also called online marketing. Internet marketing, web marketing, webadvertising or e-marketing. - search engine optimization

    ReplyDelete
  2. One of the biggest advantages of business printing is that all products and services can be showcased in a fantastic manner. Most of the times, customers rely on printed material before taking a decision to buy the product or service. Moved here

    ReplyDelete
  3. The only way by which any company or organization can achieve this task is by creating and circulating advertisements. http://merchantside.com/

    ReplyDelete
  4. A reliable search engine optimization company always tries to give optimum results and make a website attain good ranking within search engines such as Google. www.seodennis.com

    ReplyDelete
  5. Most of them are also able to satisfy the needs of their customers and clients through this. However, before you start looking for a web hosting service provide for your internet business, there are some important things to be kept in mind. How to Choose a Reliable Hosting

    ReplyDelete
  6. If you are doing a lot of searches at one site, your IP address will be recognized. where to buy proxies

    ReplyDelete
  7. With the rate at which information technology is growing, the online marketing too is growing at that rate. Small business digital marketing

    ReplyDelete
  8. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  9. As you already know, one of the most important things that you have to remember is that Google very highly values all the backlinks that point back to a website. build a blog

    ReplyDelete
  10. A fundamental hotspot for the group of onlookers that makes the peruser stride by step.
    linkedin

    ReplyDelete
  11. They consider the two sorts of contending organizations important and they represent them in their yearly strategy for success.
    watch silicon valley

    ReplyDelete
  12. This book gives you step wise extensive guide along with three golden lessons that helps your kids learn all the right things about survival do Instagram likes affect promotion

    ReplyDelete
  13. The basic speculation given is estimable. Can’t be any better.
    jio fi

    ReplyDelete
  14. From activity flicks to Science fiction films, clients can add anamorphic light refractions to their film with the Light Streak Channel from Brooklyn Impacts. This channel was intended to enable clients to emanate include streaking beams of light from the splendid ranges in their scene, dispensing with the requirement for composite film. Final Cut Pro X Plugins

    ReplyDelete
  15. Influential is all that is in this blog, Cleverly built by the author.
    Binance reviews

    ReplyDelete
  16. Aspiring to become an amazing blog writer like the writer of this blog.
    zetkay

    ReplyDelete
  17. Absolutely fantastic posting! Lots of useful information and inspiration, both of which we all need!Relay appreciate your work. Business Consulting Firms

    ReplyDelete
  18. Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure i will check out more posts. This site seems to get a good amount of visitors. Jessica

    ReplyDelete
  19. It is their responsibility to not distort or hide the truth behind facts, but to explain the truth and promote transparency. They must also demonstrate to their client's ethical ways to achieve their goals. But is this what is happening today?
    Contabilitate Iasi

    ReplyDelete
  20. Seeing how it has changed in the most recent decade. Conventional marketing used to be a generally basic process. Possibly a few mailers to individuals around town, a little space in the nearby Yellow pages, perhaps a spot on neighborhood radio.calgary Internet marketing

    ReplyDelete
  21. This blog merits an amazing honor and I must say, the blog writings are spiritual.
    criar loja virtual magento

    ReplyDelete
  22. An exceptionally complex method for composing, making impacts particularly in dialect and writing.
    Consumerism Inc

    ReplyDelete
  23. Great Internet marketing will acquire a noteworthy number of customers, keep them intrigued and after that fulfill more than to buy a greater amount of your items..https://edkentmedia.com/ppc-management-toronto/

    ReplyDelete
  24. SEO specialist organizations have a munititions stockpile of SEO promoting techniques.SEO Services

    ReplyDelete
  25. This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it baba pandey

    ReplyDelete
  26. The basic idea of a backlink is to promote your own website or blog. Shane Perry Marketing

    ReplyDelete
  27. This is my first time i visit here. I found such a substantial number of interesting stuff in your blog especially its examination. Really its inconceivable article. Keep it up. digital marketer

    ReplyDelete
  28. You have good command on this topic and have explained in a very pleasant way. Thanks for sharing. digital marketing agency singapore

    ReplyDelete
  29. I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.
    john faraday

    ReplyDelete
  30. What a great blog it is!!! You are in truth on your way to colossal success. Well done.
    list building

    ReplyDelete
  31. Its an incredible joy perusing your post.Its brimming with data I am searching for and I want to post a remark that "The substance of your post is magnificent" Great work.  digital lifestyle

    ReplyDelete